Joshua Parker-Toulson
I'am a Creative Director and Multimedia Producer located in Vancouver, British Columbia. I've worked for ton of creative companies and have been featured on Hire the World!
Web Design & Development
Providing my professional coordination, conceptual and production skills of digital layout, website planning/design/programming, and knowledgeable management of marketing plans, creative teams and vendors in all aspects of production to help small businesses, agencies, developers and non profit companies with all aspects of producing websites, live events, digital ads and multi-media.
Video Production
Formulated basic layout design or presentation approach, such as style and size of type, photographs, graphics, animation, video, motion graphics, VFX, and sound. Worked with with creative, art, copywriting, and production department heads to discuss client requirements and presentation concepts and to coordinate creative activities; working within budget and scheduling requirements.
Brand & Identity
Hands-on, with proven experience in developing integrated branding concepts and marketing solutions. I apply a ”360-branding” approach with visual/verbal concept development and brand shepherding across print, video, web, mobile and social media. Collaborative, able to mentor and motivate cross-functional teams to perform above expectations. Developed branding guidelines and style guides, typography guidelines and implemented style and design ethos documentation.
Multimedia Consultant
Key responsibilities include: meeting/liaising with clients to discuss briefs/requirements and/or project progress, making technical CDN recommendations, demonstrating and receiving feedback about ideas, creating multimedia designs in liaison with designers, programmers, writers, and video producers, developing/using skills and expertise in appropriate design packages, keeping up-to-date with technological and software developments.
Design of brochures, flyers, posters, booklets,newsletters and other materials used for companies, schools and businesses. Preparation of digital files for printing (pre-press). Communication with clients through phone conversations and in personmeetings to assure customer satisfaction. Supervise and collaborate with other designers and or printing companies in preparing files according to specifcations. Typesetting, proof reading, scanning and color adjustment of images. Photo editing and use of full color digital printer and copier.
Social Media Marketing & Guidelines Documentation
Developed initial social media plan and presence for companies and local businesses. Build social media accounts within established branding, posts, advertising and promotions across social media platforms. Community building: Engage social community and reviews to leverage influencers of target demographic. Establish and oversee contracted social media professionals to create brand and product content. Advertising and promotions: Utilize knowledge of social media advertising (AdWords) to create ad budget and placements. Quickly build engagement via promotions and giveaways.
